vital marketing

Lately, Randy and I have been spending more time on Social Media sites LinkedIn, Facebook and Twitter. But when I ask friends outside of my marketing world if they’ve ever heard of Twitter, I usually get “Twitter? What’s Twitter?” And Facebook… “that’s for teenagers.” LinkedIn…. “I’m on it because someone sent me an invitation. But I haven’t done anything with it. I don’t have time for it.”

But the fact is, social media is growing like crazy and if you’re in marketing or sales, you need to dive in.
I attended an American Marketing Association meeting on this topic today, led by Kendra Ramirez. http://www.linkedin.com/in/kendraramirez
Key take-aways – you’re crazy if you don’t give social media a try. Get a strategy… know what you’re trying to accomplish. The only industry where she has seen poor results is in manufacturing. Good bye cold-calls. Get over yourself… it’s OK to put your name and photo out there. People remember faces, not names so the pic is important. She cautions against putting your maiden name, year of your birthday, and your physical address. (Not sure yet if I agree about the maiden name.)

Articles, seminars and training courses are EVERYWHERE. Experts abound. No excuses. Dive in! (Besides building your business, you might just find out that it’s fun!)

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David is an Emmy Award-winning former CBS network news correspondent, author and media strategist who is one of today’s great thinkers when it comes to embracing Web 2.0.

His eBook’s popularity is a great example of the power of social media. Released just a few weeks ago, it’s already attracted more than 7,000 downloads!

So if you’re trying to figure out the new online world—Web 2.0, blogs, social media, and Twitter—what’s the value, and where’s it all headed? Then you’ll want to check out David’s free eBook at www.mediasavvyleader.com.