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	<title>vital marketing &#187; report</title>
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		<title>Two &#8220;must-dos&#8221; to increase email open rates.</title>
		<link>http://blog.vital-mktg.com/index.php/2007/11/11/two-must-dos-to-increase-email-open-rates-2/</link>
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		<pubDate>Sun, 11 Nov 2007 21:14:11 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[open rates]]></category>
		<category><![CDATA[report]]></category>
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		<description><![CDATA[If you do nothing else, pay attention to your “From” address and your subject line – these two are the biggest factors in increasing open rates. 
The “from” address should include your company or brand name to increase recognition. If appropriate, include an individual’s name if the recipient will recognize the name.
For example:
From: George Washington, [...]]]></description>
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