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	<title>vital marketing &#187; optimizer</title>
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		<title>Google Website Optimizer &#8212; Improves Your Landing Page Conversion Rates</title>
		<link>http://blog.vital-mktg.com/index.php/2007/04/28/google-website-optimizer-improves-your-landing-page-conversion-rates/</link>
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		<pubDate>Sat, 28 Apr 2007 19:29:54 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[multivariate]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[optimizer]]></category>
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		<category><![CDATA[website]]></category>

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		<description><![CDATA[When designing a web landing page, have you ever struggled over which headline is more compelling?  Which graphics are better aligned with your message?  What should the call to action be?
Google has an answer.  They are making Google Website Optimizer, a multivariate testing application, available free to their Adwords customers.  With this tool you can [...]]]></description>
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