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	<title>vital marketing &#187; Google</title>
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	<description>marketing in the online era</description>
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		<title>Optimize Your PDFs for Google</title>
		<link>http://blog.vital-mktg.com/index.php/2008/07/08/optimize-your-pdfs-for-google/</link>
		<comments>http://blog.vital-mktg.com/index.php/2008/07/08/optimize-your-pdfs-for-google/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 05:29:09 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[You’ve probably noticed when searching with Google, often PDFs come up in the search results.  That’s because Google indexes PDF files, and PDFs represent a large volume of the content on the web.
However, most people don’t think about optimizing their PDFs for the search engines.  That’s unfortunate because it’s easy to optimize your [...]]]></description>
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		<title>No privacy statement? Get one!</title>
		<link>http://blog.vital-mktg.com/index.php/2008/07/06/no-privacy-statement-get-one/</link>
		<comments>http://blog.vital-mktg.com/index.php/2008/07/06/no-privacy-statement-get-one/#comments</comments>
		<pubDate>Sun, 06 Jul 2008 13:46:57 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[privacy]]></category>

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		<description><![CDATA[This week Google added a privacy link on their home page and results pages.
Here&#8217;s an excerpt from Google&#8217;s blog about the new link:
&#8220;So, today we&#8217;re making a homepage change by adding a link to our privacy overview and policies. Google values our users&#8217; privacy first and foremost. Trust is the basis of everything we do, [...]]]></description>
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		<title>Adobe Makes Flash Files More Searchable In Google, Yahoo</title>
		<link>http://blog.vital-mktg.com/index.php/2008/07/03/adobe-makes-flash-files-more-searchable-in-google-yahoo/</link>
		<comments>http://blog.vital-mktg.com/index.php/2008/07/03/adobe-makes-flash-files-more-searchable-in-google-yahoo/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 10:07:52 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2008/07/03/adobe-makes-flash-files-more-searchable-in-google-yahoo/</guid>
		<description><![CDATA[This week InformationWeek reports that Adobe announced their new ‘Searchable SWF technology.”  They will be distributing a &#8220;search-engine optimized&#8221; version of Flash Player to Google and Yahoo. 
“When a search spider hits an SWF Flash file, the special Flash Player will start up. This Flash Player will navigate every state of Flash files like [...]]]></description>
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		<title>Google Analytics—a must for every web site and blog</title>
		<link>http://blog.vital-mktg.com/index.php/2008/05/31/google-analytics%e2%80%94a-must-for-every-web-site-and-blog/</link>
		<comments>http://blog.vital-mktg.com/index.php/2008/05/31/google-analytics%e2%80%94a-must-for-every-web-site-and-blog/#comments</comments>
		<pubDate>Sat, 31 May 2008 23:13:28 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[typepad]]></category>
		<category><![CDATA[wordpress]]></category>

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		<description><![CDATA[If you’re not already using Google Analytics, you should give it a try. It’s
an incredible service!
Google Analytics analyzes traffic for one or more of your websites and
provides easy-to-understand reports on your visitors—how many, where they come
from, how they found and use your site, what converts them into customers, and
much more.
Here’s just a few good reasons [...]]]></description>
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		<title>Google Website Optimizer &#8212; Improves Your Landing Page Conversion Rates</title>
		<link>http://blog.vital-mktg.com/index.php/2007/04/28/google-website-optimizer-improves-your-landing-page-conversion-rates/</link>
		<comments>http://blog.vital-mktg.com/index.php/2007/04/28/google-website-optimizer-improves-your-landing-page-conversion-rates/#comments</comments>
		<pubDate>Sat, 28 Apr 2007 19:29:54 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[multivariate]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[optimizer]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2007/04/28/google-website-optimizer-improves-your-landing-page-conversion-rates/</guid>
		<description><![CDATA[When designing a web landing page, have you ever struggled over which headline is more compelling?  Which graphics are better aligned with your message?  What should the call to action be?
Google has an answer.  They are making Google Website Optimizer, a multivariate testing application, available free to their Adwords customers.  With this tool you can [...]]]></description>
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		<title>Manage Google AdWords Campaigns from Your Desktop</title>
		<link>http://blog.vital-mktg.com/index.php/2007/04/28/manage-google-adwords-campaigns-from-your-desktop/</link>
		<comments>http://blog.vital-mktg.com/index.php/2007/04/28/manage-google-adwords-campaigns-from-your-desktop/#comments</comments>
		<pubDate>Sat, 28 Apr 2007 14:16:45 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2007/04/28/manage-google-adwords-campaigns-from-your-desktop/</guid>
		<description><![CDATA[If you’re not already using Google AdWords Editor to manage your AdWords campaigns, you should check it out.
AdWords Editor is a free, downloadable application for managing your AdWords Campaigns. A few things I like about it are:

You can download and manage your campaigns offline
It’s easier and more powerful than the online interface
It offers new tools [...]]]></description>
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		<slash:comments>2</slash:comments>
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