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	<title>vital marketing &#187; digital</title>
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		<title>Salesforce.com Uses Internet to Transform Software Marketing</title>
		<link>http://blog.vital-mktg.com/index.php/2007/04/23/salesforcecom-uses-internet-to-transform-software-marketing/</link>
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		<pubDate>Tue, 24 Apr 2007 04:19:11 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[demand generation]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[Earlier this year Tien Tzuo, Chief Strategy Officer for Salesforce.com, presented &#8220;Changing the Game of Enterprise Software&#8221; at Stanford Technology Ventures Program’s Entrepreneurial Thought Leaders lecture series.
In this presentation Tzuo reveals how Salesforce.com leveraged the Internet to transform their sales and marketing processes. The seven lessons he offers are:
1. Awareness Cycle
Prior to the Internet age, [...]]]></description>
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