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	<title>vital marketing &#187; copywriting</title>
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		<title>Is Your Web Site Packed with &#8220;World Class, Cutting Edge, Market Leading, Groundbreaking&#8221; Gobbledygook?</title>
		<link>http://blog.vital-mktg.com/index.php/2009/01/12/is-your-web-site-packed-with-world-class-cutting-edge-market-leading-groundbreaking-gobbledygook/</link>
		<comments>http://blog.vital-mktg.com/index.php/2009/01/12/is-your-web-site-packed-with-world-class-cutting-edge-market-leading-groundbreaking-gobbledygook/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 13:33:05 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Gobbledygook]]></category>
		<category><![CDATA[news release]]></category>
		<category><![CDATA[press releases]]></category>

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		<description><![CDATA[Or perhaps your offerings are just &#8220;flexible,&#8221; &#8220;next generation,&#8221; &#8220;industry standard,&#8221; &#8220;mission critical,&#8221; &#8220;scalable,&#8221; and a few other overused, hype-driven phrases.
In David Meerman Scott&#8217;s eBook, &#8220;The Gobbledygook Manifesto,&#8221; he analyses over 388,000 press releases sent in 2006. What he found was 74,000 mentioned at least one of the gobbledygook phrases—the same meaningless jargon kept cropping [...]]]></description>
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