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	<title>vital marketing &#187; auto-preview</title>
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		<title>More on alt-text for Autopreview</title>
		<link>http://blog.vital-mktg.com/index.php/2008/12/30/more-on-alt-text-for-autopreview/</link>
		<comments>http://blog.vital-mktg.com/index.php/2008/12/30/more-on-alt-text-for-autopreview/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 20:33:49 +0000</pubDate>
		<dc:creator>Julie Hopkins</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[alt-text]]></category>
		<category><![CDATA[auto-preview]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[outlook]]></category>

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		<description><![CDATA[Another trick in using the alt-text to improve opens for Outlook Autopreview users&#8230;. don&#8217;t just add alt-text to the top graphic. Add to at least the top two, maybe even the top three. Then you can begin to build a story.
 Think about your subject line and how the story flows if users are seeing just [...]]]></description>
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		<title>What does your email look like in auto-preview?</title>
		<link>http://blog.vital-mktg.com/index.php/2007/05/03/what-does-your-email-look-like-in-auto-preview/</link>
		<comments>http://blog.vital-mktg.com/index.php/2007/05/03/what-does-your-email-look-like-in-auto-preview/#comments</comments>
		<pubDate>Thu, 03 May 2007 15:07:08 +0000</pubDate>
		<dc:creator>Julie Hopkins</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[auto-preview]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[open rates]]></category>
		<category><![CDATA[outlook]]></category>

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		<description><![CDATA[The inbox is overflowing. And if your customer or client is using Outlook Preview Pane (they probably are) or Google Mail (snippets), chances are you have a couple lines of text to entice them to open.

Look familiar? I&#8217;m not picking on Corel; most companies are guilty of ignoring what happens in Autopreview. Does an email like [...]]]></description>
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