More on alt-text for Autopreview
Tuesday, 30 December 2008 . by Julie Hopkins
Another trick in using the alt-text to improve opens for Outlook Autopreview users…. don’t just add alt-text to the top graphic. Add to at least the top two, maybe even the top three. Then you can begin to build a story.
Think about your subject line and how the story flows if users are seeing just alt-text.
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