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	<title>vital marketing</title>
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	<link>http://blog.vital-mktg.com</link>
	<description>marketing in the online era</description>
	<lastBuildDate>Thu, 13 Aug 2009 19:01:03 +0000</lastBuildDate>
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			<item>
		<title>Getting your news out there</title>
		<link>http://blog.vital-mktg.com/index.php/2009/08/13/getting-your-news-out-there/</link>
		<comments>http://blog.vital-mktg.com/index.php/2009/08/13/getting-your-news-out-there/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 19:01:03 +0000</pubDate>
		<dc:creator>Julie Hopkins</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[free news release]]></category>
		<category><![CDATA[hopkins marketing]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/?p=134</guid>
		<description><![CDATA[There are a ton of web sites that claim they&#8217;ll distribute news releases for free. But my experience is that many of them are more trouble than they&#8217;re worth and they are constantly pinging you with upcharges.
Today I came across a great blog entry that ranks these &#8220;free&#8221; distribution services by:
1. Page Rank &#8211; What [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Great utility for managing passwords</title>
		<link>http://blog.vital-mktg.com/index.php/2009/08/10/great-utility-for-managing-passwords/</link>
		<comments>http://blog.vital-mktg.com/index.php/2009/08/10/great-utility-for-managing-passwords/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 13:04:07 +0000</pubDate>
		<dc:creator>Julie Hopkins</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/?p=131</guid>
		<description><![CDATA[Randy should be posting this but he sent it to me, I love it, and thought I&#8217;d post it.
Are you familiar with LastPass? ( https://lastpass.com/)
It’s a free and extremely secure online password manager.  The guys on the PCMAG.COM podcast talked about it in reference to a story about a recent Twitter hacker.  All [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2009/08/10/great-utility-for-managing-passwords/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>No space for spaces: Best practice for naming files for web</title>
		<link>http://blog.vital-mktg.com/index.php/2009/07/15/no-space-for-spaces-best-practice-for-naming-files-for-web/</link>
		<comments>http://blog.vital-mktg.com/index.php/2009/07/15/no-space-for-spaces-best-practice-for-naming-files-for-web/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 13:54:23 +0000</pubDate>
		<dc:creator>Julie Hopkins</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[best practice file name]]></category>
		<category><![CDATA[pdf file name]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/?p=126</guid>
		<description><![CDATA[I was updating a client&#8217;s web site this morning and they asked me to name a pdf file: &#8220;Poster &#8211; Regional Disparities and Economic Outcomes Associated with Minimally Invasive and Conventional Surgeries of the Chest, Abdomen, and Pelvis.&#8221;
Here are a few best practices to keep in mind when you are naming files:
No spaces: use hypens [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2009/07/15/no-space-for-spaces-best-practice-for-naming-files-for-web/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>More on Green marketing</title>
		<link>http://blog.vital-mktg.com/index.php/2009/07/09/more-on-green-marketing/</link>
		<comments>http://blog.vital-mktg.com/index.php/2009/07/09/more-on-green-marketing/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 02:37:15 +0000</pubDate>
		<dc:creator>Julie Hopkins</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA["green marketing" "interactive pdf"]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2009/07/09/more-on-green-marketing/</guid>
		<description><![CDATA[Last post talked about interactive pdfs and one of the benefits being that you don&#8217;t have to print, mail, fax, scan, etc. In other words&#8230; save some trees by going electronic!
MarketingSherpa just published a case study that is a great follow-on: &#8220;SUMMARY: Marketers looking to save money on print costs can take advantage the growing [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2009/07/09/more-on-green-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>PDF forms -stop printing, filling in, scanning and faxing/emailing</title>
		<link>http://blog.vital-mktg.com/index.php/2009/07/03/pdf-forms-stop-printing-filling-in-scanning-and-faxingemailing/</link>
		<comments>http://blog.vital-mktg.com/index.php/2009/07/03/pdf-forms-stop-printing-filling-in-scanning-and-faxingemailing/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 19:28:46 +0000</pubDate>
		<dc:creator>Julie Hopkins</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[hopkins marketing]]></category>
		<category><![CDATA[interactive pdf]]></category>
		<category><![CDATA[pdf forms]]></category>
		<category><![CDATA[static pdf]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2009/07/03/pdf-forms-stop-printing-filling-in-scanning-and-faxingemailing/</guid>
		<description><![CDATA[PDF forms are great. Sort of. Everyone can universally open them (who doesn&#8217;t have Adobe Reader these days.) But when you have to print a form, fill it out and then mail it, scan it, fax it, or email it, it&#8217;s not so great anymore. It&#8217;s a pain.
Why not make it interactive and save a [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2009/07/03/pdf-forms-stop-printing-filling-in-scanning-and-faxingemailing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Content sharing websites</title>
		<link>http://blog.vital-mktg.com/index.php/2009/07/02/content-sharing-websites/</link>
		<comments>http://blog.vital-mktg.com/index.php/2009/07/02/content-sharing-websites/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 18:43:11 +0000</pubDate>
		<dc:creator>Julie Hopkins</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[hopkins marketing]]></category>
		<category><![CDATA[mailchimp]]></category>
		<category><![CDATA[ning]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2009/07/02/content-sharing-websites/</guid>
		<description><![CDATA[Here&#8217;s a nice summary article of the top content sharing websites: http://tinyurl.com/m4axax
The only thing I question, is the email marketing recommendation for aWeber. In all fairness, I&#8217;m not familiar with this service. BUT, I am a huge fan of www.mailchimp.com. For my clients (HopkinsMarketing.com and Vital-Mktg.com) who may only blast emails sporadically, pay-as-you-go is the [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2009/07/02/content-sharing-websites/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Link to a Specific PDF Page</title>
		<link>http://blog.vital-mktg.com/index.php/2009/04/25/how-to-link-to-a-specific-pdf-page/</link>
		<comments>http://blog.vital-mktg.com/index.php/2009/04/25/how-to-link-to-a-specific-pdf-page/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 16:06:01 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[#page]]></category>
		<category><![CDATA[hyperlink]]></category>
		<category><![CDATA[link]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[pdf page]]></category>
		<category><![CDATA[pdf tag]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/?p=72</guid>
		<description><![CDATA[How to Link to a Specific Page in a PDF file.]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2009/04/25/how-to-link-to-a-specific-pdf-page/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Dive in to Social Media</title>
		<link>http://blog.vital-mktg.com/index.php/2009/02/12/dive-in-to-social-media/</link>
		<comments>http://blog.vital-mktg.com/index.php/2009/02/12/dive-in-to-social-media/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 00:19:57 +0000</pubDate>
		<dc:creator>Julie Hopkins</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2009/02/12/dive-in-to-social-media/</guid>
		<description><![CDATA[Lately, Randy and I have been spending more time on Social Media sites LinkedIn, Facebook and Twitter.  But when I ask friends outside of my marketing world if they&#8217;ve ever heard of Twitter, I usually get &#8220;Twitter? What&#8217;s Twitter?&#8221; And Facebook&#8230; &#8220;that&#8217;s for teenagers.&#8221; LinkedIn&#8230;. &#8220;I&#8217;m on it because someone sent me an invitation. [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2009/02/12/dive-in-to-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New eBook &#8211; Media Savvy in the Internet Era</title>
		<link>http://blog.vital-mktg.com/index.php/2009/02/05/new-ebook-media-savvy-in-the-internet-era/</link>
		<comments>http://blog.vital-mktg.com/index.php/2009/02/05/new-ebook-media-savvy-in-the-internet-era/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 05:42:32 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[eBook]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/?p=60</guid>
		<description><![CDATA[
The media has always been one of the most effective ways to communicate your message.  In this new eBook, David Henderson provides valuable perspective and helpful guidance on how to communicate through today’s changing media.
David is an Emmy Award-winning former CBS network news correspondent, author and media strategist who is one of today’s great [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2009/02/05/new-ebook-media-savvy-in-the-internet-era/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making CEM (Customer Experience Management) Real</title>
		<link>http://blog.vital-mktg.com/index.php/2009/01/22/making-cem-customer-experience-management-real/</link>
		<comments>http://blog.vital-mktg.com/index.php/2009/01/22/making-cem-customer-experience-management-real/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 18:52:33 +0000</pubDate>
		<dc:creator>Julie Hopkins</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/?p=57</guid>
		<description><![CDATA[Sometimes, it&#8217;s just simple personal expressions that make a difference in creating meaningful relationships.
This from a net promoter blog on the success of AIG and CEM. It illustrates how baby steps can have a giant impact:
&#8220;One of their [AIG's] big points of focus in terms of experience design is to really focus on the main [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2009/01/22/making-cem-customer-experience-management-real/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Web Site Packed with &#8220;World Class, Cutting Edge, Market Leading, Groundbreaking&#8221; Gobbledygook?</title>
		<link>http://blog.vital-mktg.com/index.php/2009/01/12/is-your-web-site-packed-with-world-class-cutting-edge-market-leading-groundbreaking-gobbledygook/</link>
		<comments>http://blog.vital-mktg.com/index.php/2009/01/12/is-your-web-site-packed-with-world-class-cutting-edge-market-leading-groundbreaking-gobbledygook/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 13:33:05 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Gobbledygook]]></category>
		<category><![CDATA[news release]]></category>
		<category><![CDATA[press releases]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/?p=41</guid>
		<description><![CDATA[Or perhaps your offerings are just &#8220;flexible,&#8221; &#8220;next generation,&#8221; &#8220;industry standard,&#8221; &#8220;mission critical,&#8221; &#8220;scalable,&#8221; and a few other overused, hype-driven phrases.
In David Meerman Scott&#8217;s eBook, &#8220;The Gobbledygook Manifesto,&#8221; he analyses over 388,000 press releases sent in 2006. What he found was 74,000 mentioned at least one of the gobbledygook phrases—the same meaningless jargon kept cropping [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2009/01/12/is-your-web-site-packed-with-world-class-cutting-edge-market-leading-groundbreaking-gobbledygook/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Trick for finding high-res logos on the web</title>
		<link>http://blog.vital-mktg.com/index.php/2009/01/09/trick-for-finding-high-res-logos-on-the-web/</link>
		<comments>http://blog.vital-mktg.com/index.php/2009/01/09/trick-for-finding-high-res-logos-on-the-web/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 22:26:07 +0000</pubDate>
		<dc:creator>Julie Hopkins</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[hi-res]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2009/01/09/trick-for-finding-high-res-logos-on-the-web/</guid>
		<description><![CDATA[I&#8217;ve  got to give Tom Boylson (www.printingalliance.com and www.promotionalliance.com) kudos for this one. Have you ever worked with a client or partner who can&#8217;t find their original artwork (vector art&#8230; .eps file?) Or your own company can&#8217;t get its hands on the original art&#8230;.the designer is long gone, the computer it was stored on is [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2009/01/09/trick-for-finding-high-res-logos-on-the-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More on alt-text for Autopreview</title>
		<link>http://blog.vital-mktg.com/index.php/2008/12/30/more-on-alt-text-for-autopreview/</link>
		<comments>http://blog.vital-mktg.com/index.php/2008/12/30/more-on-alt-text-for-autopreview/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 20:33:49 +0000</pubDate>
		<dc:creator>Julie Hopkins</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[alt-text]]></category>
		<category><![CDATA[auto-preview]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[outlook]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2008/12/30/more-on-alt-text-for-autopreview/</guid>
		<description><![CDATA[Another trick in using the alt-text to improve opens for Outlook Autopreview users&#8230;. don&#8217;t just add alt-text to the top graphic. Add to at least the top two, maybe even the top three. Then you can begin to build a story.
 Think about your subject line and how the story flows if users are seeing just [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2008/12/30/more-on-alt-text-for-autopreview/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optimize Your PDFs for Google</title>
		<link>http://blog.vital-mktg.com/index.php/2008/07/08/optimize-your-pdfs-for-google/</link>
		<comments>http://blog.vital-mktg.com/index.php/2008/07/08/optimize-your-pdfs-for-google/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 05:29:09 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2008/07/08/optimize-your-pdfs-for-google/</guid>
		<description><![CDATA[You’ve probably noticed when searching with Google, often PDFs come up in the search results.  That’s because Google indexes PDF files, and PDFs represent a large volume of the content on the web.
However, most people don’t think about optimizing their PDFs for the search engines.  That’s unfortunate because it’s easy to optimize your [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2008/07/08/optimize-your-pdfs-for-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Event Planning Made Easy</title>
		<link>http://blog.vital-mktg.com/index.php/2008/07/06/marketing-event-planning-made-easy/</link>
		<comments>http://blog.vital-mktg.com/index.php/2008/07/06/marketing-event-planning-made-easy/#comments</comments>
		<pubDate>Sun, 06 Jul 2008 14:37:56 +0000</pubDate>
		<dc:creator>Julie Hopkins</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[payment]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2008/07/06/marketing-event-planning-made-easy/</guid>
		<description><![CDATA[I have a non-profit client &#8211; www.vppac.org &#8211; that is hosting an annual conference for several hundred members in Vegas next February. Another client &#8211; www.ostermancron.com &#8211; is hosting a small open-house event to show off the latest and greatest in office furntiure this fall.  In the case of VPPAC, I needed a way to [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2008/07/06/marketing-event-planning-made-easy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>No privacy statement? Get one!</title>
		<link>http://blog.vital-mktg.com/index.php/2008/07/06/no-privacy-statement-get-one/</link>
		<comments>http://blog.vital-mktg.com/index.php/2008/07/06/no-privacy-statement-get-one/#comments</comments>
		<pubDate>Sun, 06 Jul 2008 13:46:57 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2008/07/06/no-privacy-statement-get-one/</guid>
		<description><![CDATA[This week Google added a privacy link on their home page and results pages.
Here&#8217;s an excerpt from Google&#8217;s blog about the new link:
&#8220;So, today we&#8217;re making a homepage change by adding a link to our privacy overview and policies. Google values our users&#8217; privacy first and foremost. Trust is the basis of everything we do, [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2008/07/06/no-privacy-statement-get-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adobe Makes Flash Files More Searchable In Google, Yahoo</title>
		<link>http://blog.vital-mktg.com/index.php/2008/07/03/adobe-makes-flash-files-more-searchable-in-google-yahoo/</link>
		<comments>http://blog.vital-mktg.com/index.php/2008/07/03/adobe-makes-flash-files-more-searchable-in-google-yahoo/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 10:07:52 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2008/07/03/adobe-makes-flash-files-more-searchable-in-google-yahoo/</guid>
		<description><![CDATA[This week InformationWeek reports that Adobe announced their new ‘Searchable SWF technology.”  They will be distributing a &#8220;search-engine optimized&#8221; version of Flash Player to Google and Yahoo. 
“When a search spider hits an SWF Flash file, the special Flash Player will start up. This Flash Player will navigate every state of Flash files like [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2008/07/03/adobe-makes-flash-files-more-searchable-in-google-yahoo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Analytics—a must for every web site and blog</title>
		<link>http://blog.vital-mktg.com/index.php/2008/05/31/google-analytics%e2%80%94a-must-for-every-web-site-and-blog/</link>
		<comments>http://blog.vital-mktg.com/index.php/2008/05/31/google-analytics%e2%80%94a-must-for-every-web-site-and-blog/#comments</comments>
		<pubDate>Sat, 31 May 2008 23:13:28 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[typepad]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2008/05/31/google-analytics%e2%80%94a-must-for-every-web-site-and-blog/</guid>
		<description><![CDATA[If you’re not already using Google Analytics, you should give it a try. It’s
an incredible service!
Google Analytics analyzes traffic for one or more of your websites and
provides easy-to-understand reports on your visitors—how many, where they come
from, how they found and use your site, what converts them into customers, and
much more.
Here’s just a few good reasons [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2008/05/31/google-analytics%e2%80%94a-must-for-every-web-site-and-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Two &#8220;must-dos&#8221; to increase email open rates.</title>
		<link>http://blog.vital-mktg.com/index.php/2007/11/11/two-must-dos-to-increase-email-open-rates-2/</link>
		<comments>http://blog.vital-mktg.com/index.php/2007/11/11/two-must-dos-to-increase-email-open-rates-2/#comments</comments>
		<pubDate>Sun, 11 Nov 2007 21:14:11 +0000</pubDate>
		<dc:creator>Randy Saunders</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[open rates]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2007/11/11/two-must-dos-to-increase-email-open-rates-2/</guid>
		<description><![CDATA[If you do nothing else, pay attention to your “From” address and your subject line – these two are the biggest factors in increasing open rates. 
The “from” address should include your company or brand name to increase recognition. If appropriate, include an individual’s name if the recipient will recognize the name.
For example:
From: George Washington, [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2007/11/11/two-must-dos-to-increase-email-open-rates-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What does your email look like in auto-preview?</title>
		<link>http://blog.vital-mktg.com/index.php/2007/05/03/what-does-your-email-look-like-in-auto-preview/</link>
		<comments>http://blog.vital-mktg.com/index.php/2007/05/03/what-does-your-email-look-like-in-auto-preview/#comments</comments>
		<pubDate>Thu, 03 May 2007 15:07:08 +0000</pubDate>
		<dc:creator>Julie Hopkins</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[auto-preview]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[open rates]]></category>
		<category><![CDATA[outlook]]></category>

		<guid isPermaLink="false">http://blog.vital-mktg.com/index.php/2007/05/03/what-does-your-email-look-like-in-auto-preview/</guid>
		<description><![CDATA[The inbox is overflowing. And if your customer or client is using Outlook Preview Pane (they probably are) or Google Mail (snippets), chances are you have a couple lines of text to entice them to open.

Look familiar? I&#8217;m not picking on Corel; most companies are guilty of ignoring what happens in Autopreview. Does an email like [...]]]></description>
		<wfw:commentRss>http://blog.vital-mktg.com/index.php/2007/05/03/what-does-your-email-look-like-in-auto-preview/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
