vital marketing

Last post talked about interactive pdfs and one of the benefits being that you don’t have to print, mail, fax, scan, etc. In other words… save some trees by going electronic!

MarketingSherpa just published a case study that is a great follow-on: “SUMMARY: Marketers looking to save money on print costs can take advantage the growing trend toward “green” marketing by transitioning customers from a paper catalog to digital communications. In this Case Study from our archives, see how a marketer redesigned their email program to make it a green alternative to their printed catalogs. The test worked: They reduced their print run and lifted email conversions 19%.In this Case Study from our archives, see how a marketer redesigned their email program to make it a green alternative to their printed catalogs. The test worked: They reduced their print run and lifted email conversions 19%.”
Read the case study here: http://www.marketingsherpa.com/article.php?ident=31300

Bottom line: customers are looking for, and responding to green offers.