vital marketing

PDF forms are great. Sort of. Everyone can universally open them (who doesn’t have Adobe Reader these days.) But when you have to print a form, fill it out and then mail it, scan it, fax it, or email it, it’s not so great anymore. It’s a pain.

Why not make it interactive and save a tree. The job applicant, for example, opens the form, and types his qualifications right into the form and hits submit. Or saves the document and then emails it back. Saves lots of steps, not to mention those trees. Plus, you receive readable and uniform responses.
You can create interactive forms in Adobe Professional and Indesign (I prefer Professional.) Or have some one do it for you for under $10/page (OK, this is a shameless plug… julie@hopkinsmarketing.com). But seriously, if your pdf’s are static, it’s time to go interactive.