Comments on: Is Your Web Site Packed with “World Class, Cutting Edge, Market Leading, Groundbreaking” Gobbledygook? http://blog.vital-mktg.com/index.php/2009/01/12/is-your-web-site-packed-with-world-class-cutting-edge-market-leading-groundbreaking-gobbledygook/ marketing in the online era Wed, 21 Jul 2010 15:18:35 -0700 http://wordpress.org/?v=2.8.3 hourly 1 By: Julie Hopkins http://blog.vital-mktg.com/index.php/2009/01/12/is-your-web-site-packed-with-world-class-cutting-edge-market-leading-groundbreaking-gobbledygook/comment-page-1/#comment-4 Julie Hopkins Mon, 12 Jan 2009 14:09:17 +0000 http://blog.vital-mktg.com/?p=41#comment-4 I agree Randy. When I write, it's something I constantly have to challenge... if I write "robust feature set" I better follow it up with specific examples of some powerful features that likely aren't found in the competitor's suite... often not an easy task. In a Regional Entrepreneur Forum presentation last week in which Jeffrey Stamp spoke on, "The Power of the Pitch," he reiterated the same message - don't use meaningless words when pitching your product or idea. Our brains shut down to these over-used and abused words and phrases. I agree Randy. When I write, it’s something I constantly have to challenge… if I write “robust feature set” I better follow it up with specific examples of some powerful features that likely aren’t found in the competitor’s suite… often not an easy task.

In a Regional Entrepreneur Forum presentation last week in which Jeffrey Stamp spoke on, “The Power of the Pitch,” he reiterated the same message – don’t use meaningless words when pitching your product or idea. Our brains shut down to these over-used and abused words and phrases.

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