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Google Analytics—a must for every web site and blog


published on Saturday, 31 May 2008 . by Randy Saunders

If you’re not already using Google Analytics, you should give it a try. It’s
an incredible service!

Google Analytics analyzes traffic for one or more of your websites and
provides easy-to-understand reports on your visitors—how many, where they come
from, how they found and use your site, what converts them into customers, and
much more.

Here’s just a few good reasons to use Google Analytics:

  • It’s FREE—spend on marketing, not on web analytics.
  • It’s easy to use—simple enough for novice marketers, while delivering all
    of the capabilities that experienced web analytics professionals expect.
    It’s a hosted service that runs on the same servers that power Google. Just
    paste the Google Analytics tracking code into each of your website pages and
    tracking begins immediately.
  • It’s powerful—it has many of the features you’d expect from a high-end
    analytics offering. From large, high-traffic corporate sites to small sites,
    Google Analytics delivers consistent service.
  • It’s integrated with AdWords—if you have a Google AdWords PPC account, you can
    use Google Analytics directly from the AdWords interface. Google Analytics
    also calculates ROI metrics from automatically imported cost and keyword
    tracking data, saving you time.
     

Track your blog with Google Analytics
I’m currently using Google Analytics to track my WordPress and Blogger Blog.

Thanks to Andy Wibbels for his simple instructions for tracking these three popular blogs with Google Analytics:

Google Analytics Dashboard