vital marketing

Other than PPC (pay per click), blogs are one of the best ways to attract more visitors to your web properties. Search engines love blogs because they are usually updated more frequently than a traditional corporate web site and they contain a lot of content.

So if you are using your blog to drive traffic, how can you attract even more visitors?

PR firm Conners Communications has come up with a tool called HitTail that reveals in real-time the least utilized, most promising keywords hidden in the Long Tail of your natural search results.

They call it “Blogging with Insight” because it provides users with actionable information that will ultimately increase a Web site’s qualified traffic. This information is derived from tracking code placed on each page of a site by its owner, allowing HitTail to monitor keywords used to access the site and, through its proprietary algorithms, issue custom-tailored suggestions.

HitTail essentially develops an intelligent editorial calendar for you, based on the hidden interests it infers from your visitors. So if you follow their suggestions, you’ll improve your SEO and attract more of your target audience.

Maybe that’s why the editors of BusinessWeek named HitTail one of the Best Ideas of 2006.

Conners offers a free basic service for websites with fewer than 100,000 visits per month. If you have more than that or you want advanced capabilities, they also offer a premium service.

So check out the short demo on their site, and then logon as “Conners” to view the real product in action. After that, register for a free account to see what hidden and desired topics HitTail discovers from your audience.